Friday, June 01, 2007

Marketing Jesus?

It just sounds wrong doesn't it? Marketing Jesus seems almost sacrilegious. I must admit this is contrary to my nature. Jesus doesn't really need me or any one else to market him, to "sell" him. There is a real sense in which we do need to market Jesus.

When Jesus is mentioned people begin to have a certain perceptions about who he is and what he stands for. Mention the word church and people may have a whole new set of perceptions. Let's be clear, we need to market the Bible, the church, and even Jesus because we need to change peoples perceptions.

Marketing isn't just brochures, TV commercials, and print ads. It is everything from the logo we use to how we preach the word of God. It is how we worship, how we speak, and even how we dress.

In reality every ministry must market Jesus because we need to help people understand what is true and remove false perceptions. It isn't necessarily about crowds or numbers as much as it is about truth.

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